There are real estate agents who have hundreds of listings, and there are agents that have a handful of listings. Sometimes the latter can produce better results than the former. How?
Quality vs. Quantity listings. This can be subjective, but I observe some agents that focus heavily on getting listings that are scarce in the market. It can be niche as well. These agents stay focused on promoting their targeted listing for a significant period until the property is sold. Mostly, they would sign exclusive listing agreements with the vendors to concentrate their effort and time investment marketing the said property through the right channels.
But the pressure can build up if one can’t sell the property in a reasonable time period. Firstly, because any exclusive comes with a time period; secondly, the agent is spending on advertising but generating no leads. This can be a daunting task, but if the agent hits the goal, it can be rewarding.
On the other side, quantity listings agents list the properties that are open to all. We call this a first-come, first-served basis, and the property can be sold by any agent. Usually, the success rate depends on which agent the potential prospects call to view. If the listing isn’t controlled by the seller, the listing can be flooded everywhere. With so many agents posting it, sometimes an agent may also mark down the price without the vendor’s consent to make the listing attractive.
Sometimes, vendors monitor their agents by checking the postings every now and then. They would call up the agents and ask them to restore the original price. Some vendors may end up getting frustrated when they see their listing go out of hand, where even agents that the vendor did not authorize post the listing. This happens when the original agent gives this listing to their other co-agents and tries to leverage the exposure.
But times have changed; many vendors nowadays keep it to a handful of agents to work on their property.